Before the United State President election that was held on November 4, 2008, many people not only in the US but also in the whole world had predicted than Obama will be the next president of United State beating the war-hero and experienced statesman John McCain. People love Obama because he is different, he is a person that wants to listen and cooperate. His charisma and young age also become a plus value.
Do curious on how Obama won the campaign? Well, you should read the Obamanomics report, a study in social velocity by Jalali Hartman. On this report you can find detail analysis about Obama campaign, and how he used the social media and the internet for his campaign. Obama was really aware of the importance of the social media than McCain. Although Obama dominated the web by over 250% compared to McCain (according to Google), Obama spent less budget in online advertising and search engine advertising than McCain. While McCain was spending lot of money on online advertising, Obama focused on world–of–mouth campaign by mobilizing a huge base of fans that would generate free buzz in their spare time, it was surely cheap and effective way in campaign. Well, just download the Obamanonics for free to get more detailed information about Obama campaign.
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